The halo effect has a powerful influence on business and brand awareness, and for anyone who has read Daniel Kahneman’s great book “Thinking Fast and Slow” the impact of the success of Novak Djokovic on his chosen car brand Peugeot, or indeed the German soccer team on Hugo Boss may not go unnoticed.
HUGO BOSS official supplier of the German national team.
Hugo Boss is a member of the current HQGB.
